I set out to rethink sustainable fashion by addressing the biggest barrier I uncovered in my research: people want to shop consciously, but the system makes it complicated. Thrift, resale, and ethical brands all exist in separate ecosystems, each with its own friction points. Through comprehensive consumer research and a full design thinking process, I learned that the problem isn’t a lack of interest, it’s a lack of cohesion.

Thread is the solution I designed to bring circular fashion into one place. I developed the concept, mapped the user flows, created the wireframes, and built the visual identity and product experience. The app unifies thrifting, reselling, donating, and ethical shopping in a single, intuitive platform that reduces complexity and lowers impact, all grounded in a modern, movement driven visual language that reflects continuous circulation.

The result is a connected circular system that removes complexity and empowers people to engage in sustainable fashion effortlessly.