Hi, I’m Joao, a brand strategist from California, now based in New York while studying at Parsons School of Design. I create brands from scratch, shaping their strategy, identity, experience, and physical or digital products.
I think like a founder and design like a strategist. I’m drawn to building systems, defining narratives, and crafting products that make sense in the real world. Every brand I develop is rooted in intention, clarity, and a strong point of view. Designed to grow, adapt, and resonate.
service
Brand Identity
VISUAL LANGUAGE
Logo & asset Design
NAMING & TONE
BRAND SYSTEMS
Brand guideines
Brand strategy
POSITIONING & DIFFERENTIATION
CONSUMER & CULTURAL INSIGHTS
COMPETITIVE ANALYSIS
BRAND ARCHITECTURE
BRAND ARCHITECTURE
VALUE PROPOSITION
WORLD BUILDING
WORLD BUILDING
NARRATIVE DESIGN
NARRATIVE DESIGN
PRODUCT DEVELOPMENT
MANUFACTURING STRATEGY
GTM Strategy
MATERIAL & SUPPLIER SOURCING
PACKAGING DEVELOPMENT
SKU & ASSORTMENT STRATEGY
CONCEPT TO PRODUCTION EXECUTION
process
01
IMMERSE & UNDERSTAND
IMMERSE & UNDERSTAND
I begin by exploring the world the brand will live in. the audience, cultural landscape, competitive space, and unmet opportunities. Through research and strategic framing, I define the foundation the brand is built on.
Research
Insights
positioning
02
ENVISION & DEFINE
ENVISION & DEFINE
I translate strategy into a clear creative vision, shaping the narrative, tone, and conceptual direction. This is where the brand’s personality, message, and emotional center begin to take form.
CONCEPT DEVELOPMENT
NARRATIVE DESIGN
tone of voice
03
DESIGN & BUILD
DESIGN & BUILD
I bring the vision to life, crafting the visual identity, digital experience, and product foundations. From identity and UX to prototyping and production planning, this phase turns ideas into tangible systems.
VISUAL IDENTITY
UX/UI DESIGN
concept development
04
LAUNCH & SCALE
LAUNCH & SCALE
I transition the work from design into reality. finalizing brand systems, supporting product development, and guiding manufacturing or digital rollout. I oversee quality, ensure cohesive implementation, and prepare the brand for launch. From there, I support ongoing refinement and scaling so the brand can grow with intention and consistency.
GTM
PRODUCT DEVELOPMENT SUPPORT
brand growth
Hi, I’m Joao, a brand strategist from California, now based in New York while studying at Parsons School of Design. I create brands from scratch, shaping their strategy, identity, experience, and physical or digital products.
I think like a founder and design like a strategist. I’m drawn to building systems, defining narratives, and crafting products that make sense in the real world. Every brand I develop is rooted in intention, clarity, and a strong point of view. Designed to grow, adapt, and resonate.
service
Brand Identity
VISUAL LANGUAGE
Logo & asset Design
NAMING & TONE
BRAND SYSTEMS
Brand guideines
Brand strategy
POSITIONING & DIFFERENTIATION
CONSUMER & CULTURAL INSIGHTS
COMPETITIVE ANALYSIS
BRAND ARCHITECTURE
BRAND ARCHITECTURE
VALUE PROPOSITION
WORLD BUILDING
WORLD BUILDING
NARRATIVE DESIGN
NARRATIVE DESIGN
PRODUCT DEVELOPMENT
MANUFACTURING STRATEGY
GTM Strategy
MATERIAL & SUPPLIER SOURCING
PACKAGING DEVELOPMENT
SKU & ASSORTMENT STRATEGY
CONCEPT TO PRODUCTION EXECUTION
process
01
IMMERSE & UNDERSTAND
IMMERSE & UNDERSTAND
I begin by exploring the world the brand will live in. the audience, cultural landscape, competitive space, and unmet opportunities. Through research and strategic framing, I define the foundation the brand is built on.
Research
Insights
positioning
02
ENVISION & DEFINE
ENVISION & DEFINE
I translate strategy into a clear creative vision, shaping the narrative, tone, and conceptual direction. This is where the brand’s personality, message, and emotional center begin to take form.
CONCEPT DEVELOPMENT
NARRATIVE DESIGN
tone of voice
03
DESIGN & BUILD
DESIGN & BUILD
I bring the vision to life, crafting the visual identity, digital experience, and product foundations. From identity and UX to prototyping and production planning, this phase turns ideas into tangible systems.
VISUAL IDENTITY
UX/UI DESIGN
concept development
04
LAUNCH & SCALE
LAUNCH & SCALE
I transition the work from design into reality. finalizing brand systems, supporting product development, and guiding manufacturing or digital rollout. I oversee quality, ensure cohesive implementation, and prepare the brand for launch. From there, I support ongoing refinement and scaling so the brand can grow with intention and consistency.
GTM
PRODUCT DEVELOPMENT SUPPORT
brand growth
Hi, I’m Joao, a brand strategist from California, now based in New York while studying at Parsons School of Design. I create brands from scratch, shaping their strategy, identity, experience, and physical or digital products.
I think like a founder and design like a strategist. I’m drawn to building systems, defining narratives, and crafting products that make sense in the real world. Every brand I develop is rooted in intention, clarity, and a strong point of view. Designed to grow, adapt, and resonate.
service
Brand Identity
VISUAL LANGUAGE
Logo & asset Design
NAMING & TONE
BRAND SYSTEMS
Brand guideines
Brand strategy
POSITIONING & DIFFERENTIATION
CONSUMER & CULTURAL INSIGHTS
COMPETITIVE ANALYSIS
BRAND ARCHITECTURE
BRAND ARCHITECTURE
VALUE PROPOSITION
WORLD BUILDING
WORLD BUILDING
NARRATIVE DESIGN
NARRATIVE DESIGN
PRODUCT DEVELOPMENT
MANUFACTURING STRATEGY
GTM Strategy
MATERIAL & SUPPLIER SOURCING
PACKAGING DEVELOPMENT
SKU & ASSORTMENT STRATEGY
CONCEPT TO PRODUCTION EXECUTION
process
01
IMMERSE & UNDERSTAND
IMMERSE & UNDERSTAND
I begin by exploring the world the brand will live in. the audience, cultural landscape, competitive space, and unmet opportunities. Through research and strategic framing, I define the foundation the brand is built on.
Research
Insights
positioning
02
ENVISION & DEFINE
ENVISION & DEFINE
I translate strategy into a clear creative vision, shaping the narrative, tone, and conceptual direction. This is where the brand’s personality, message, and emotional center begin to take form.
CONCEPT DEVELOPMENT
NARRATIVE DESIGN
tone of voice
03
DESIGN & BUILD
DESIGN & BUILD
I bring the vision to life, crafting the visual identity, digital experience, and product foundations. From identity and UX to prototyping and production planning, this phase turns ideas into tangible systems.
VISUAL IDENTITY
UX/UI DESIGN
concept development
04
LAUNCH & SCALE
LAUNCH & SCALE
I transition the work from design into reality. finalizing brand systems, supporting product development, and guiding manufacturing or digital rollout. I oversee quality, ensure cohesive implementation, and prepare the brand for launch. From there, I support ongoing refinement and scaling so the brand can grow with intention and consistency.
GTM
PRODUCT DEVELOPMENT SUPPORT
brand growth